When some people think of September, they usually think of the new school year. My mind always goes straight to thinking about the Spring/Summer New York Fashion Week (NYFW).
This year, there is a big shift in the week’s identity. For years it was called Mercedes-Benz Fashion Week New York, but Mercedes is no longer the biggest sponsor. The week has adopted a new name: New York Fashion Week, The Shows. It’s making the shift from a more commercial event back to its roots and most important parts: fashion and the runway.
The ownership shift has also made the event more elite because the shows are not shown at the Lincoln Center in Lincoln Square anymore. Insanely fashionably dressed people and street photographers used to swarm this area trying to get the perfect shot for their website or blog.
This year, the venues are located throughout the city and are invitation-only, which leads to heightened exclusivity.
Even though it is not easy to find your way into a show, there are other ways to feel part of the wonder and excitement of Fashion Week. I like to stay “in the know” through social media.
Eva Chen, head of fashion partnerships at Instagram, has the best coverage of her Fashion Week adventures. I can always count on her Instagram (@evachen212) and Snapchat (@theevachen212) posts not only to keep me up to date but also to provide a good laugh.
This year, there will be screens outside of the headquarters of sponsor companies like Intel, Lexus and Maybelline in New York streaming the events. During allocated times, viewers can watch from the streets.
At NYFW.com, you can watch live streams of the shows from the comfort of your own bed or from your classes. It’s something I just can’t miss.
People get excited about New York Fashion Week because it’s almost like seeing the future. It’s the first look at the collections and pieces that will make their way into stores this spring season.
The collections and runway shows that are featured during NYFW are also what fast fashion stores’ design teams look to for inspiration when creating their next line. Fashion Week is so important to the fashion industry, which leads to extreme cases of FOMO from fashion fans worldwide.
At NYFW, you can see designers’ and creative directors’ creations that most can only dream of wearing, from Givenchy and Alexander Wang to household favorites like Tommy Hilfiger and Brooks Brothers.
Calvin Klein holds the spot for the last show on Thursday at 2 p.m., so if you have not had the chance to see any of the shows, head over to NYFW.com to watch or to catch up on the shows and clothes you may have missed.